A new report released by Forrester Research is predicting that enterprise spending on Web 2.0 Mashups technologies is going to increase dramatically over the next five years and expect to grow to $700 million by 2013. This means that there is plenty of money to be made selling mashup platforms, it will affect nearly every software vendor. Mashup platform will get lot of attention and vendors are gettingready to get their pie of share in growing mashup market. The mashup platforms will leverage new emerging mashup technologies and data provider APIs to provide next generation enterprise applications. Now it is time to vendors to quickly work on new strategies, new technologies and new partnership alliances to come on the top.
Report distinguished between enterprise mashups and those in the consumer space. Consumer mashups typically are built by a individuals or consumer space vendors. In the enterprise space, mashup be lot more challenging since it needs to pull data from diversified portfolio of applications. The challenge would also be able to provide this information in a meaningful and intuitive way. It will be difficult for the enterprises to build these mashups on their own without the help of mashup platforms and mashup experts. According to the researchers, vendors will provide tools for business users to build a mashup on their own with no programming experience.
In April 2008, IBM announced the beta version of IBM Mashup Center. The IBM Mashup Center consists of two tools — Infosphere MashupHub and Lotus Mashups. This announcement follows an earlier one made on 3 March 2008 about WebSphere sMash. The three offerings are related, but enterprises can purchase and use them separately.Some of other mashup platforms are JackBe, Kapow Technologies, Microsoft, Serena Software, Strikeiron, and Xignite