Report distinguished between enterprise mashups and those in the consumer space. Consumer mashups typically are built by a individuals or consumer space vendors. In the enterprise space, mashup be lot more challenging since it needs to pull data from diversified portfolio of applications. The challenge would also be able to provide this information in a meaningful and intuitive way. It will be difficult for the enterprises to build these mashups on their own without the help of mashup platforms and mashup experts. According to the researchers, vendors will provide tools for business users to build a mashup on their own with no programming experience.